I first came up with the idea for the brand when I was talking about T-shirt ideas with a close friend. My first motto was "My royalty was earned not inherited" which later shortened to "Redefine Yourself." As someone who came from VERY humble beginnings, I had to learn a lot of things in life myself, but i never let my unfortunate circumstances stop me from moving forward. I believe EVERYONE has the greatness of a King and Queen inside of them. Every day is a new opportunity to reinvent who you are. In our day and age, 'royalty' is not a concept decided by birthright, but by hard work, blood, sweat and tears. Create your own future, decide your own fate,

Redefine yourself.